According to market data available from Kline Group – which closely tracks the market for beauty-from-within-products – the global market for nutricosmetics was worth $1.5bn in 2007, and is expected to grow to $2.5bn by 2012.
Europe and Japan currently lead the global market for these products, accounting for 55% and 41% of sales, while the US holds only 3% of the market. Factors influencing this growth include an aging population, increased consumer awareness, societal and environmental factors, a rise of the ‚spa culture‘ and a shift towards less invasive beauty procedures.
Mistakenly thought to be a strictly male disease, women actually also suffers under hair loss. In the middle age approx. 20% of women are affected by androgenetic alopecia. After the age of 70, the number increases to 70%. The majority of women have diffuse thinning on the scalp that are caused by a variety of factors tied to the actions of hormones, including ovarian cysts, the taking of high androgen index birth control pills, pregnancy, and menopause.
Nutrients in the hair follicles are necessary for the hair growth and stronger hair structure. The supply of these are important to keep the hair healthy and strong.
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